When you live in a city like Syracuse you know when March Madness hits, and the terms takes on a whole knew meaning as the city actually does go mad. But what about us schleps sitting at home who can’t be in the NCAA Championship game? The next best thing is to appear in a commercial. Coke Zero is following up its Troy Polamalu Super Bowl spot with a “Taste the Madness” promotion that features you.

Starting now, and up until the NCAA Men’s Final Four, fans can log onto the Coke Zero “March Madabase” (hey, I don’t make this stuff up.) to upload videos and photos supporting their college team. The winner will be chosen to appear in a new Coke Zero ad set to premiere April 6th during the championship game.

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