Pepsi Co has announced that after 23 years in the game they are no longer advertising during the Super Bowl. The company announced yesterday that they have decided to abandon the broadcast juggernaut in order to focus on online marketing efforts. more…

The orange and straw are coming back as PepsiCo Americas Beverages is reverting back to the old packaging for Tropicana Pure Premium orange juice. The decision comes after many loyal customers emailed, texted, tweeted, and generally got the word out they hated the new packaging. People said the new design, which replaced the classic orange and straw with a stock photo of orange juice, made it hard to discern between the different flavors at a glance. And also that the design was “ugly” and stupid.” more…

On April 20th Pepsi will start selling versions of Pepsi and Mountain Dew that use real sugar, rather than nasty high fructose corn syrup. The drinks will only be available until June, and while I’m hoping this is a test run to bring the big soda boys back into the sugar camp it probably has a little more to do with Passover. Jewish people who observe Passover generally don’t consume grains; hence the reason for seeking out sugar based sodas. Kosher Pepsi and Kosher Coke have been providing this alternative every year for awhile now, so no Jewish persons need go without a fizzy pop. more…