• Tuesday, February 24th, 2009
The orange and straw are coming back as PepsiCo Americas Beverages is reverting back to the old packaging for Tropicana Pure Premium orange juice. The decision comes after many loyal customers emailed, texted, tweeted, and generally got the word out they hated the new packaging. People said the new design, which replaced the classic orange and straw with a stock photo of orange juice, made it hard to discern between the different flavors at a glance. And also that the design was “ugly” and stupid.” more…
