• Thursday, October 01st, 2009
Instant coffee brings to mind murky and flavorless Sanka cups of joe to even me, an admitted non-lover of all things coffee. But that hasn’t deterred Starbucks, who has launched their new VIA Ready Brew. The result of years of wild scientists working in outrageous conditions in order to finely grind coffee enough to dissolve in water and still taste like a cup of coffee. It’s instant coffee, and the worldwide chain is confident that most people won’t be able to tell the difference. more…
